Perilaku PKS Lovers Di Media Sosial (Studi Netnografi Tindak Tutur PKS Lovers)
Abstract
The purpose of this study provides an overview of the behavior of PKS Lovers in social media post LHI arrested for alleged corruption in the bribery case of imported meat kuoata with PT Indoguna. The impact of these arrests makes the reputation of the PKS which was originally known as the party of ‘clean’ anti-corruption, become lost. In Social Media, PKS was subjected to insults and invective. But the invective then got a reply from PKS Lovers. PKS Lovers presence enliven bustle world of social media. Various political communication text, produced by PKS Lovers, in reaction to the case of LHI and means legislative election campaign in 2014. The method used a qualitative methodology with the method netnografi of the speech act PKS Lovers in social media. The results showed the speech act PKS Lovers shows sporadic activity, it is not managed properly, and reactive. If there is an attack, they attack, but gave the impression of fanaticism and became the target of haters.
Keywords
Full Text:
PDFReferences
A, Lunsford, K. Wilson dan R. Eberly (eds). (2009). The SAGE Handbook of Rhetorical Studies. UK: Sage Publication Ltd.
Austin, J.L. (1965). How to do Things with Word. Oxfort: Oxford Univercity Press.
Brummet, Barry. (2015). Rhetoric in Popular Culture, Fourth Edition. UK: Sage Publication Ltd
Brunt, Gary R. (2002). Islam in Digital Age. London: Pluto Press
Claeys, An-Sofie dan Verolien Cauberghe. (2014). What makes crisis response strategies work? The impact of crisis involvement and message framing. Journal of Business Research. Vol. 67. H. 182–189. Doi:10.1016/ j.jbusres.2012.10.005
Cummings, Jeffrey. (2012). Virtual first impressions matter: The effect of social networking sites on impression formation in virtual teams. The ProQuest Dissertations & Theses
Foss, S. K, et.al. (2002). Contemporary Perspectives on Rhetoric (3rd ed.). Prospect Heights, IL: Waveland
Griffin Emory A. (2003). A First Look at Communication Theory. Singapore: McGraw-Hill.
Gunn, Angela. (2002). Net Ethics: Should you say who you are online? Yahoo! Internet Life. Journal of Marketing Research Vol. 39
Hamdy, Naila dan Ehab H. Gomaa. (2012). Framing the Egyptian Uprising in Arabic Language Newspapers and Social Media. Journal of Communication. Vol. 62 Issue. 2 H. 195–211. Doi:10.1111/j.1460-2466.2012.01637.x
Hare, A. Paul (eds). (2005). Analysis of Social Interaction Systems: NETNOGRAFI Research and Applications. USA: UPA
Kietzmann, Jan H dkk. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, Vol. 53, Issue 1.
Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. London: Sage
Kozinets, Robert V. (2002). The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research Vol. 39
Littlejohn, Stephen W. (2005). Theories of Human Communication. Belmont, California: Thomson Wadsworth Publishing Company
Machmudi, Yon. (2006). Islamising Indonesia: The Rise of Jemaah Tarbiyah and The Prosperous Justice Party (PKS), Phd. Thesis. Canberra : ANU E Press
Muhtadi, Burhanuddin. (2012). Dilema PKS Suara dan Syariah. Jakarta: PT. Gramedia
Pawito. (2008). Komunikasi Politik Media Massa dan Kampanye Pemilihan. Jakarta: Jalasutra
Rageh, Ahmed, et.al. (2013). Using netnography research method to reveal the underlying dimensions of the customer/tourist experience. Qualitative Market Research: An International Journal. Vol. 16 No. 2. H. 126-149. Doi 10.1108/13522751311317558.
Ridout, T. N., dan Searles, K. (2011). It's my campaign I'll cry if I want to: How and when campaigns use emotional appeals. Political Psychology. Vol. 32 No. 3. H. 439–458
Romzek, Barbara S. (2015). Living Accountability: Hot Rhetoric, Cool Theory, and Uneven Practice. Political Science & Politics, Volume 48, Issue 01, January 2015, pp 27-34. American Political Science Association.
Safitri, Dini. (2009). Representasi Sosial tentang Kiprah Elit PKS di Era Musyarakah (koalisi) ditinjau dari Analisis isi Teks dan Komentar pada situs dikedaikopi.net. Thesis: Universitas Indonesia
Wood, Nancy V. (2001). Perspectives on Argument. Third Edition. Upper Saddle River, New Jersey: Prentice Hall.
DOI: http://dx.doi.org/10.31479/jc.v1i2.38
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Jurnal Communicate is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.