Analisis Semiotik Roland Barthes Pada Kampanye Pencegahan Penyebaran Covid-19

Eka Wahyu Hidayat

Abstract


Tujuan dari penelitian ini adalah untuk mengetahui makna yang terkandung dalam kampanye pencegahan Covid-19 berdasarkan analisis semiotika Roland Barthes. Metode dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa sesuai analisis Roland Barthes, kampanye pencegahan penyebaran Covid-19 memiliki makna denotasi dan konotasi untuk memberikan pemahaman kepada masyarakat tentang pentingnya mematuhi protokol kesehatan

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DOI: http://dx.doi.org/10.31479/jc.v6i1.198

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